MyHeritage launches Reimagine photo scanning app

MyHeritage announced the launch of Reimagine, a mobile app for family photos. Reimagine has a photo scanner that enables high-speed scanning of entire album pages, alongside MyHeritage’s AI tools for improving historical photos. Reimagine is available on both iOS and Android.

The first step to digitally preserving family photos stored in photo albums and shoe boxes is to scan them. To meet this need, Reimagine comes with a multi-page scanner feature developed by MyHeritage’s AI team. This enables quick and easy scanning of entire album pages or multiple standalone photos in a single tap. The scanner then uses cloud-based AI to automatically detect individual photos and crop them, saving hours of work traditionally required with other scanners. Scanned photos are saved in an album within the app and backed up to a cloud account on MyHeritage. Users can easily integrate the photos with MyHeritage’s family tree platform and use its photo-tagging capabilities to add names to the faces in their photos.

All of MyHeritage’s AI tools for improving photos are available directly in the Reimagine app. In just a few taps, an old, damaged black-and-white photo can be scanned and beautifully restored, enhanced, colorized, and even animated. The improved photos (or their original scanned versions) can easily be shared with family and friends on social media, or through the user’s family site on MyHeritage.

Millions of users worldwide have already enjoyed MyHeritage’s photo features, such as Deep Nostalgia, and shared their results on social media. With Reimagine, users enjoy a standalone app entirely focused on family photos, which brings together the finest AI technologies to scan and improve their photos, with a nostalgic twist. The tools for improving photos include colorization of black and white photos, restoration of faded colors, repair of scratches and creases, and sharpening of blurry photos to enhance resolution and animation. Audio recordings can also be added to tell the stories behind the photos. Original photos are never modified; when one or more photo enhancements are applied, a new, improved version is created and saved alongside the original photo, which remains intact. As part of MyHeritage’s commitment to responsible and ethical AI, watermarks are added to photos manipulated using AI features.

“Since the launch of our first AI photo features more than three years ago, MyHeritage has revolutionized the way consumers engage with their family photos,” said Gilad Japhet, founder and CEO of MyHeritage. “Photos are a significant gateway to the exciting world of family history, and as our suite of photo tools has expanded, we decided to develop Reimagine, a dedicated app for family photos that encourages new audiences to capture their family memories and bring them to life. Memories are best enjoyed when you can share them with your loved ones, and Reimagine makes it easy to re-experience your precious moments together.”

At launch, Reimagine supports 11 languages: English, French, German, Spanish, Dutch, Danish, Portuguese (Brazil), Swedish, Norwegian, Italian, and Finnish. Additional languages will be added in the future.